Corsodyl

Toothpaste Launch Social Campaign

Corsodyl launched a new toothpaste combining specialised cleaning with gum protection, aiming to differentiate itself from the often clinical look of oral care brands. To make the product more relatable, we repositioned the brand to appeal to health-conscious, lifestyle-focused consumers.

The approach created a fresher, more premium aesthetic, presenting Corsodyl as a confident and contemporary choice in oral hygiene. By aligning the brand with wellness values, the campaign successfully repositioned Corsodyl as an appealing, everyday option for consumers seeking both effective and stylish dental solutions.

My role: Lead Creative & Art Director

Concept and strategy development
Content production planning
Creative & Art Direction

Film Production: Sodium

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