EXANTE

Black Friday & Christmas 2021

With Black Friday and Christmas being two of the most significant retail events of the year, Exante aimed to ensure they had a versatile suite of assets ready to be used across all their platforms.

The creative direction focused on maintaining a consistent style while allowing flexibility for adaptation into various vertical formats, ensuring the assets would work seamlessly across different channels.

The deliverables included a range of high-quality photography assets designed for use on the website and social media platforms. These visuals were crafted to capture the festive spirit, highlighting the products while aligning with the seasonal campaign messaging. The suite of assets ensured Exante could maintain a strong and cohesive brand presence across all touchpoints, driving customer engagement and conversions during the busy retail period.

My role: Lead Creative & Art Director

Concept & creative development
Pre-production & planning
Art direction and overseeing shoots
Creative toolkit & asset delivery

Production: THG Studios
Creative Director: Antony Ruggiero
Producer: Megan Lewis
Photography: Matthew Airey
Food Stylist: Lyubomira Pobornikova