Exante

Reform Campaign 2023

Exante has been a key player in the weight management sector for over 10 years, building a loyal consumer base and expanding its product range to cater to a variety of needs and preferences. In 2023, the brand launched a refreshed line of products, featuring new packaging, and aimed to inform consumers about these changes with a targeted campaign for Q1.

The campaign was designed to showcase the updated product range and educate the audience on the new offerings. A series of evergreen content was created, focusing on the preparation and enjoyment of the products, offering consumers an insightful look into the versatility and convenience of Exante’s products.

To ensure maximum reach and engagement, the campaign also included a set of videos tailored for social media platforms and YouTube, driving awareness and creating consistent messaging across multiple touchpoints. This comprehensive content suite effectively highlighted the product updates, reinforcing Exante's commitment to providing high-quality, convenient solutions for weight management, while ensuring the brand remained relevant and relatable to both existing and potential customers.

My role: Creative

Planning
Oversee video production

THG Studios Production
Creative Director: Antony Ruggiero
Creative: Tom Davies
Photography: Tom Law
Video: Nathan Jones
Food Stylist: Lyubomira Pobornikova
Lead Producer: Emma Weaver
Editor: Marcel Rodrigues Rocha