SKINSTORE

Q4 Autumn & Winter 2022

SkinStore is an online retailer that specialises in premium skincare, beauty, and wellness products. Offering a diverse range of items from skincare essentials, cosmetics, hair care to wellness supplements.

The goal was to drive traffic and inspire customers to explore Skinstore’s eclectic range of products and exclusive deals.

For Q4, a dynamic design and content strategy was essential to support each month from October through December, with Cyber Week as a standout event requiring its own distinctive theme. The creative approach drew on seasonal and festive visual cues, aligning with the colours and themes established by Skinstore’s signature gift box range. Cyber Week content was crafted to be bold and attention-grabbing, designed to shine not only on the website but also across social media and email channels amidst the competitive Cyber Week buzz.

To meet these goals, the team produced rapid-turnaround design toolkits and photography suites for each key sales push, delivering assets at speed while maintaining premium quality.

My role: Lead Creative

Campaign & concept development
Planning & production
Creative & art direction

Skinstore October 2022

Skinstore November 2022

Skinstore CYBER WEEK 2022

Skinstore December 2022

Production: THG Studios
Creative Director: Antony Ruggiero
Creative Lead: Oscar Masood
Producer: Hepzi Dagnall
Photography: Ted Holehouse
Senior Videographer: Dan Gianini
Lead Social Videographer: Jack Grehan