XLS-Medical

Green Tea Launch Campaign

The brief for XLS Medical was to build awareness around their latest weight loss product, clarify any misconceptions regarding its effects, and communicate key messaging about its proven effectiveness. The challenge was not only to highlight the product’s benefits but also to reshape the brand’s image, shifting it away from a clinical tone and towards a more lifestyle-focused approach.

To achieve this, we decided to position the product in a home setting, which would feel more relatable to the target audience. By incorporating a kitchen environment, we showcased the product being prepared and enjoyed in a variety of ways—both hot and cold—emphasising its versatility and ease of use. This made the product feel less like a clinical solution and more like a natural, everyday part of a healthy lifestyle. The visuals of the product being seamlessly integrated into the home also reinforced its accessibility and practicality, allowing consumers to imagine it as part of their own routines.

The campaign was designed to connect with viewers on a personal level, ensuring they not only understood the effectiveness of the product but also felt that it could easily fit into their lives. By focusing on the product’s real-world application, we were able to create a warm, engaging narrative that highlighted its benefits in a relatable and aspirational way, encouraging consumers to take action with confidence. Ultimately, this approach helped establish XLS Medical as both a trusted weight loss solution and a brand that understands the everyday lives of its customers

My role: Lead Creative & Art Director

Film Production: Powerhouse

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