MYPROTEIN

Whey Forward Coffee Range Launch

Myprotein USA has partnered with animal-free dairy producers Perfect Day. Perfect Day creates a dairy-identical whey protein powder that's animal and lactose-free. Designed to power performance and fuel recovery like traditional whey.

To expand on their popular core flavours MyProtein released their new coffee range, Spiced Dirty Chai, Toasted Cafe Churro and Roasted Chocolate Coconut. The launch required assets that built on the core product creative but brought attention to the coffee flavour and the animal-free dairy benefit.

The resulting assets used 3d rendered packs, coffee splashes and simple core brand-style graphics giving a refined crisp and punchy visual. The versatile visual assets allowed us to frame and showcase the products in various crops and formats, from individual flavours to the grouped range. Combined with brand style elements the suite sits seamlessly onsite and within other brand collateral but also provides enough attention-grabbing cut through at a glance. Deliverables include website banners, social assets and CRM.

My role: Creative Lead

3D Production & Artwork: THG Studios