PuttOut Golf

Premium Putt Trainer Content

The launch of the premium putt trainer required a standout hero video to showcase the product across the brand’s retail websites and social media platforms. This core video focused on demonstrating the product’s key features and benefits, engaging viewers with a clear visual narrative that highlighted its value and appeal to golfers.

Alongside the hero video, a comprehensive content suite was developed, featuring a range of videos offering quick tips and guidance on how to make the most of the product. These educational videos were designed to resonate with both novice and experienced golfers, reinforcing the brand’s commitment to enhancing their golfing experience.

To further support the campaign, a professional suite of product photography was produced, capturing the trainer and other products in various settings. The imagery showcased the products' versatility, illustrating how they could be used both at home and on the golf course.

Together, the video content and photography formed a cohesive multi-channel campaign that positioned the brand as premium and innovative, driving customer interest and engagement. This holistic approach ensured that the product range was showcased effectively across all touchpoints, encouraging customers to explore and invest in the brand.

My role: Creative Director

Competitive Pitching
Campaign & Concept development
Creative & Art Direction
Digital Strategy & Production

Film Production: Fresh Cut Creative
Director: Andy Daly
DOP: Rick Frier
Camera: Scott Jones