MYVEGAN

Plant Protein Superblend Social Campaign

I worked closely with the brand team to shape the creative concept and storyboard, developing a clear narrative to communicate the product’s benefits in an engaging and relatable way.

From initial ideas to final output, I oversaw production, managing a video team and motion graphics freelancer to ensure everything ran smoothly. The aim was to create content that worked hard across both organic social and paid media.

The final videos were a product of careful planning and collaboration, balancing creativity with the practical needs of production. By staying hands-on throughout the process, we delivered a set of polished, effective assets that aligned with the brand’s values and spoke directly to the target audience.

My role: Lead Creative

THG Studios
Storyboard Development
Creative & art direction across motion