Horlicks

Happy Place Campaigns

Horlicks, the globally recognised malted milk drink by Aimia Foods, offers a nutritious range of flavours, from classic to chocolate. Tasked with supporting the Horlicks Happy Place and Happy Anytime Autumn/Winter campaigns, I collaborated with shopper marketing agency Cat Among the Pigeons to develop storyboards and motion concepts for digital 6-sheet ads and social media content.

Each asset was carefully crafted to raise awareness of the refreshed product range, ensuring it reached key touchpoints throughout the retail journey and bolstered brand visibility during the crucial seasonal campaign period. The goal was to capture attention and drive engagement at every opportunity, enhancing the Horlicks experience for shoppers.

My role: Freelance Creative

Storyboarding
Creative asset production
Animation and editing