Jimmy Choo

Choo 24:7 Stylemakers

The Choo 24:7 Stylemakers project was a digital experience designed for Jimmy Choo, merging brand-driven content with customer-generated, shoppable posts to amplify the global Choo 24:7 campaign.

As part of the design and digital team, I helped develop an engaging website on the ModX CMS, leveraging advanced front- and back-end coding to create an interactive space where customers could share and shop their style. This innovative platform allowed Jimmy Choo to feature its key content while showcasing the diverse, global perspectives of its community, enhancing brand engagement and creating a seamless shopping journey for customers.

My role: Senior Digital Designer

Creative Agency: Onstate