EXANTE

Cold Brew Launch Campaign

In the Summer of 2021, Exante launched several exciting new products, including the Burst Cold Brew Multivitamin Energy Drink. This product was introduced as part of a broader summer campaign, with additional efforts focused on a standalone campaign that would carry through to the middle and end of the season.

The project involved creating a suite of deliverables designed to capture attention and drive engagement across multiple platforms. Key assets included high-quality photography for use on the website and social media channels, as well as an animated sequence that incorporated the photography for a dynamic and engaging promotional video. The video was crafted to showcase the product’s vibrant energy and refreshing appeal, aligning with Exante’s branding and seasonal messaging.

The campaign successfully highlighted the new product's key benefits while ensuring a consistent and impactful visual presence across all channels.

My role: Lead Creative & Art Director

Photography: THG Studios