Alternative Flooring

Brand Campaign Content

A suite of cross-platform content was developed to showcase the three key pillars that define the Alternative Flooring brand, designed to inform both customers and retail clients. The primary aim was to educate viewers on the brand’s offerings, while ensuring the content stood out in a competitive market.

To achieve this, the creative was carefully crafted to not only deliver essential information but also to reflect the brand’s distinctive personality—friendly, quirky, and approachable. Each piece of content was designed with a focus on both visual appeal and clear messaging, ensuring it would resonate with audiences across various platforms.

By infusing the brand’s unique character into the content, we ensured that it wouldn’t just blend in with industry standards but would catch the eye and spark engagement. This approach helped Alternative Flooring differentiate itself from its competitors, presenting the brand as both professional and personable. Whether through digital ads, social media, or retail materials, the content delivered a cohesive message that aligned with the brand’s identity and mission.

The result was a series of assets that effectively communicated the brand’s values while making a lasting impression on both current and potential customers, ensuring a strong connection with the audience.

My role: Creative Director

Competitive Pitching
Campaign & Concept development
Creative & Art Direction
Digital Strategy & Production

Film Production: Fresh Cut Creative
Director: Andy Daly
DOP: Rick Frier
Camera: Scott Jones