Harrison Spinks

The True Bedmakers Campaign Press Ads

To support the launch of the new TVC, the brand aimed to target mid to high-end customers through strategically placed advertisements. The production process involved close collaboration with stylists and photographers to develop two distinct bedroom settings that would resonate with the target audience. After capturing the scenes, we worked meticulously on retouching and seamlessly integrating Harrison, the CGI sheep, into each environment.

The final ad was designed to stand out, drawing attention in contrast to surrounding advertisements. Harrison, the sheep, became a key character in the campaign, adding a playful and memorable element that immediately captured the audience's focus. His presence was further expanded beyond the initial ads, with the character making its way onto point-of-sale materials in stores across the country. Additionally, Harrison was prominently featured on specially designed delivery truck livery, extending the campaign’s reach and creating a cohesive, recognisable brand presence in both retail and delivery channels.

This integrated approach ensured that the campaign was not only visually striking but also reinforced the brand’s message through consistent, cross-channel engagement, elevating the customer experience both online and in-store.

My role: Lead Creative & Art Director

Photographers: HDTwo Commercial Photography