L’Oreal
Vichy & Dermablend Social Content
As a Senior Creative at Brass Agency, I contributed to the L’Oréal account by supporting the social team in developing a lifestyle and educational suite promoting hero products from the Dermablend and Vichy ranges.
The creative process for these assets involved producing scamps and mock-ups to provide the L’Oréal team with a clear vision of the proposed outputs. This approach ensured alignment on execution and adherence to brand guidelines while allowing the team to offer feedback on messaging and visuals.
With the scamps and mock-ups approved, I organised and directed the photography to match the proposed creative precisely, applying subtle retouching and graphics in line with L’Oréal’s brand requirements.
My role: Digital Creative
Creative Agency: Brass
