FIRST BUS
Concessions Campaign
A campaign created to raise awareness of First Bus Manchester’s concessionary scheme for over-65s, encouraging sign-ups for travel cards, promoting frequent bus use, and highlighting the convenience of the ‘Tap Your Pass’ feature when boarding.
Collaborating with the creative team at Brass Agency and supported by copywriter and creative Jody Williams, we developed several concepts. One idea immediately resonated with the client: celebrating the baby boomer generation—mods, rockers, rebels, fashionistas, and trendsetters.
The campaign tapped into their charismatic style and attitude with a series of aspirational portraits designed to connect with our audience while reminding the world that original style never grows old.
Deliverables:
A5 door drop leaflet
6-sheet poster
30-second radio ad aired on Gold Manchester
The campaign successfully captured the spirit of the audience, combining nostalgia with a modern message to inspire engagement and uptake.
My role: Senior Creative
Creative Agency: Brass
