FIRST BUS

Commuters Campaign

An OOH 6-sheet campaign was developed to engage Manchester commuters, highlighting new pricing, ticket offers, and the First Bus website.

Collaborating with creative and copywriter Jody Williams, we crafted a suite of adaptable messaging designed for the 6-sheet ads and versatile enough to be applied across other channels. The aim was to demonstrate that First Bus understands its passengers’ needs and intentions throughout the week, from leisure activities to daily commutes. The messaging was kept simple, offering clear, relatable points of reference to help viewers see themselves in the campaign.

To complement the messaging, we opted for bold 3D typography paired with minimalist visuals. This approach delivered a clean, modern, and on-brand look that effectively captured attention and communicated the key messages with clarity.

My role: Senior Creative

Creative Agency: Brass