Azar App

Christmas Social Ads

The Azar app faced challenges in penetrating the UK market and aimed to capture the attention of TikTok, Snapchat, and Instagram users. To do so, they wanted to showcase the app’s core features—conversation, entertainment, discovery, and friendship—through engaging, relatable content.

We developed a series of ten light-hearted, short-form narratives that highlighted these key pillars, using the app’s video chat interface to bring the stories to life. Each ad aimed to demonstrate the unique conversations and connections users could experience on the platform, offering a fun and authentic look at how Azar fosters meaningful interactions.

To make the campaign even more timely and engaging, half of the ads were designed with a Christmas and winter theme, ensuring they felt relevant to the season of publishing. This added a sense of immediacy and relatability to the content, making it even more appealing to the target audience.

The result was a dynamic, culturally tuned-in campaign that effectively communicated Azar's value proposition in a way that resonated with younger, social-savvy users across the UK. By tapping into both the app's core features and the seasonal mood, the campaign generated excitement and encouraged new users to explore the platform.

My role: Creative Director

Competitive Pitching
Campaign & Concept development
Creative & Art Direction
Digital Strategy & Production

Film Production: Fresh Cut Creative
Director: Andy Daly
DOP: Rick Frier
Camera: Scott Jone
Producer: Christof Byers