SLINGSBY GIN

TVC Campaign

As Creative Director, I led the ideation and development of the TVC and accompanying campaign content suite. The primary goal was to increase brand awareness while emphasising the brand’s rich heritage, focusing on its high-quality ingredients and diverse, popular flavour range.

The campaign centred around an exclusive, limited-edition gift bundle, strategically designed to highlight the brand’s legacy and resonate with both loyal customers and new audiences. To maximise reach, we leveraged AdSmart, VOD, and YouTube pre-roll content, promoting the wider product range to ensure comprehensive exposure.

My role encompassed overseeing the entire campaign, from concept development through to creative and art direction. I also guided the digital strategy, ensuring that our content would perform across platforms. Additionally, I managed production and media rollout, ensuring a seamless integration across all touchpoints for a unified, multi-platform presence.

The campaign successfully reinforced the brand’s premium positioning, creating a strong connection with consumers through a compelling narrative that celebrated its heritage while engaging new and existing customers alike.

My role: Creative Director

Campaign & Concept development
Creative & Art Direction
Digital Strategy & Production
Publishing & media rollout

Film Production: Fresh Cut Creative
Director: Andy Daly
DOP: Rick Frier
Camera: Scott Jones