EXANTE

Hello New You Campaign

Exante has evolved from being primarily known as a diet brand to expanding its product range to meet the needs of a broader consumer base. To help communicate this shift, we developed a brand video that effectively articulated the brand’s new direction, making it clear that Exante now offers products suited for those looking to lose weight, maintain their weight, or simply enjoy a nutritious meal or snack on the go.

The original concept was conceived as a traditional TVC, but the scope of the campaign was adjusted to maximise reach across multiple platforms. Rather than just focusing on TV, the video was adapted for Video On Demand (VOD), allowing Exante to tap into a larger, more engaged audience. In addition to the main video, we created various cut-downs and tailored versions for social media channels, ensuring the messaging was optimised for each platform. These versions were also featured prominently on Exante’s website, ensuring a consistent, multi-channel presence.

The campaign played a key role in reshaping Exante’s brand perception, engaging customers with its new, diversified offering, and positioning the brand as an accessible and versatile option for a wide range of health-conscious individuals.

My role: Creative

Concept development

Support planning & production

Film Production: THG Studios
Creative Director: Antony Ruggiero