MYPROTEIN

Clear Whey X Jelly Belly Campaign

MyProtein, known for its innovative collaborations with global brands, teamed up with Jelly Belly to bring a fun twist to the Clear Whey range. The creative team was tasked with developing a design toolkit for the website and social media, alongside a series of stylised animations to highlight the playful and quirky nature of this partnership.

My role focused on designing the animations, where I created storyboards that encapsulated the spirit of the collaboration. The goal was to blend the colourful, energetic personality of Jelly Belly with MyProtein's athletic brand, creating a unique and engaging experience for the audience.

The end result was a dynamic collection of 3D animations, produced by our in-house team, that brought the campaign to life across MyProtein's social channels. These eye-catching animations played a key role in elevating the visibility of the collaboration, ensuring maximum impact and engagement. The creative successfully showcased the lighthearted nature of the partnership while reinforcing MyProtein’s commitment to delivering high-quality, fun, and innovative products.

My role: Creative

Concept development
Creative Lead: Phelim White
Creative Directors: Mike Raven / Andy Roberts
3D Animation: Stephen Townsend