JET2

Hatch a Holiday Digital Campaign

Jet2 leveraged Easter as a campaign opportunity to engage its active social fan base through a creative, interactive microsite.

This platform invited users to design and share their own Jet2-themed Easter eggs, offering chances to win holiday prizes and discounts. Building on Jet2’s successful seasonal competitions, this Easter campaign encouraged audience participation in a fun, shareable activity.

The launch was supported by a hero awareness video and a custom toolkit for Jet2's social team to boost campaign visibility. This approach fostered brand loyalty and increased social shares, highlighting Jet2’s commitment to innovative, audience-focused content.

My role: Lead Creative

Creative Agency: Brass
CGI & Animation: Northforge