Dermalex

Repair + Restore Launch Campaign

Skincare brand Dermalex launched Repair + Restore as a new daily-use hydrating moisturiser. A launch campaign that required both PR and Campaign ideas, planning and production.

I worked with the client and our strategy team to build a campaign showcasing real customers and their experiences. Developing a suite of content that drove awareness of the product and dry skin issues. Leading with key health, beauty and lifestyle influencers - Hailey Hall, Brogan Tate, Talontex Lex, Elizabeth Yeowart and Chloe. Each influencer was given the opportunity to discuss their own skin experiences and opinions of the product at a filmed influencer discussion event. The event incorporated working with photographer Kate Abbey and her film production team who supported the capture of content that could be used to promote the product launch across social and VOD advertising.

My role: Lead Creative & Art Director

Video & Photography: Kate Abbey & Team

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