Grow Gorgeous

Ecommerce Content Suite

Grow Gorgeous launched an updated version of its Scalp Care range and required a diverse suite of assets to showcase the new collection across multiple platforms. The goal was to create visuals that would work seamlessly on the website, social media, and wider marketing materials.

The primary deliverables included high-quality photography that highlighted the refreshed product packaging and the key benefits of the Scalp Care range. In addition to static images, we also produced short GIFs and stop-motion sequences specifically designed for social media engagement. These dynamic assets brought the products to life in an eye-catching and engaging way, perfect for increasing visibility and driving consumer interest.

The creative direction focused on conveying the premium quality and effectiveness of the products while maintaining Grow Gorgeous’ clean, sophisticated brand aesthetic. The result was a comprehensive asset suite that was flexible and adaptable, ensuring the brand could maximise its impact across various digital touchpoints and reach a wide audience. The campaign successfully reinforced Grow Gorgeous' commitment to high-quality, effective haircare solutions, creating a cohesive and compelling brand presence online.

My role: Art Direction & Production

Production: THG Studios
Photographer: Daniel Howarth
Lead Art Director: Ellie Spencer
Producer: Gaby Fogarty-Bradshaw
Stylist: Emma Stewart