BestHeating.com

Transform Your Habitat TVC Campaign

Best Heating partnered with Leeds media agency Boutique to develop a campaign that would help better position their brand with general retail customers and the trade audience. Raising awareness of the brand with thoughtfulness, personality, and relevance.

The creative and the production was a competitive pitch between several companies in the north, Fresh Cut secured the project by showcasing how we understood the need for creative above-the-line ideas that connected seamlessly with the brand’s digital platforms.

Our initial ideas hit the mark, inspired by how the product offering can surprisingly change the internal feel of the home, modernising through style, colour, technology and even adding an element of personality. The idea of the home being a habitat was a defining element which we aligned to how animals nest and prepare their own habitats.

The creative tapped into how we’re captivated by documentaries that peer into the lives of animals in their habitats. In the same way, we applied this thinking to our own story - showcasing different customers, rooms and locations and describing these with a light-hearted parody of commentators like Sir David Attenborough.

The planning and production was completed very quickly, 4 full days of shooting on location provided us with not only the sequences we needed for the TVC but additional content pieces for social, the website and print media.

My role: Creative Director

Competitive pitching
Campaign & Concept development
Creative & Art Direction
Digital Strategy & Production
Print campaign support

Film Production: Fresh Cut Creative
Director: Andy Daly
DOP: Rick Frier
Camera: Scott Jones
Producers: Maggie Senior & Christof Byers