VITAL PROTEINS

Q2 2023 Campaign

Vital Proteins aimed to make a strong push into Q2 and Q3 for the UK and its new European regions, building on the success of the US Beauty Collagen launch campaign. Embracing a refreshed global style and direction, the campaign was designed to capture the anticipation of summer and the invigorating energy of spring, aligning with the brand’s wellness ethos.

The deliverables included a bespoke photography suite, specifically tailored to appeal to each region, including the UK, France, Germany, the Netherlands, and Australia. A comprehensive creative toolkit was developed for each market, outlining how the imagery would be applied across digital assets and utilised on e-commerce platforms. This approach ensured a cohesive brand presence and consistent expression across all regions.

By tailoring the creative to each market while maintaining a unified global vision, Vital Proteins was able to create a campaign that resonated with consumers in diverse locations while reinforcing the brand’s message of holistic wellness and vitality. The campaign successfully set the stage for a strong seasonal push, ensuring that Vital Proteins continued to build brand awareness and drive sales across its expanding European and global footprint.

My role: Lead Creative

Campaign & concept development
Planning & production
Creative & art direction

THG Studios Production
Creative Director: Antony Ruggiero
Creative Lead: Oscar Masood
Photography: Mike Atkins
Producer: Edel Fowell
Stylist: Saubia Moloney

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