H&M x Kidzania

Interactive Installation

Our brief was to design and produce educational digital content about fashion recycling for children visiting Kidzania. Providing a fun and exciting brand experience that captures imaginations and informs of H&M’s conscious actions.

Our guiding principles included:
- Combine digital with real-world experiences
- Provide a strong narrative and sense of drama
- Adaptable for small to large groups
- Simple and easy to use and understand
- Deliver the brand message
- Include gamification

Our creative response lead to a hyper-real connected experience where children can role-play as factory operatives and learn about sustainability and how fashion recycling at H&M works. Blending real activities, discussion, video and interactive games, operatives will take part in a real-life mission to help HQ and keep the Kidzania factory running smoothly.

Fun visuals, a great script and a sense of drama bring the experience to life and help children become fashion recycling ambassadors for Kidzania and H&M.

Deliverables included; Script and narrative development, Experiential design, game development and a suite of interactive video content.

My role: Senior Creative

Creative Agency: Brass